MAC Amigo: a friend indeed!

by Miguel C. Gil Any marketing man worth his salt knows the importance of a name in product branding. Executives of Chevrolet supposedly learned this the hard way with the dismal sales of the Chevy Nova in Latin-America during the 1960’s. Little did they know in the beginning that Nova or “no va” meant “no go” in Spanish! While some say that old story is … Continue reading MAC Amigo: a friend indeed!