A Spanish trade attache told me in an interview about 10 years ago that bilateral trade between Spain and its former colony, the Philippines was a sorry state of affairs. The Spanish Embassy and the Spanish Chamber of Commerce were then busy trying to accelerate trade between the two nations—which share three centuries of history. … Continue reading Sneak Peek: Llama Pistols made by Metro Arms Corp.
The Llama brand is in the process of being resurrected thanks to Philippine gun manufacturer, Metro Arms Corporation (MAC). Llama, which was founded in Eibar, Spain in 1904, had made a name for itself during the better part of the 20th century for manufacturing pistols based on John Browning’s recoil-operated design. However, the Basque firm’s … Continue reading Llama Pistols Now Made in the PH by MAC!
by Miguel C. Gil Any marketing man worth his salt knows the importance of a name in product branding. Executives of Chevrolet supposedly learned this the hard way with the dismal sales of the Chevy Nova in Latin-America during the 1960’s. Little did they know in the beginning that Nova or “no va” meant “no … Continue reading MAC Amigo: a friend indeed!