MAC Amigo: a friend indeed!

by Miguel C. Gil Any marketing man worth his salt knows the importance of a name in product branding. Executives of Chevrolet supposedly learned this the hard way with the dismal sales of the Chevy Nova in Latin-America during the 1960’s. Little did they know in the beginning that Nova or “no va” meant “no … Continue reading MAC Amigo: a friend indeed!

Little Titan, big punch

By Miguel C. Gil We first took notice of the products of Shooter’s Arms Manufacturing (SAM) well over a decade ago. The small company’s product line consisted mostly of 1911 clones and a few small-caliber revolvers, if memory serves. At that time, SAM’s 1911s were not visually appealing enough for our tastes but we did … Continue reading Little Titan, big punch