by Miguel C. Gil Any marketing man worth his salt knows the importance of a name in product branding. Executives of Chevrolet supposedly learned this the hard way with the dismal sales of the Chevy Nova in Latin-America during the 1960’s. Little did they know in the beginning that Nova or “no va” meant “no go” in Spanish! While some say that old story is … Continue reading MAC Amigo: a friend indeed!
By Miguel C. Gil We first took notice of the products of Shooter’s Arms Manufacturing (SAM) well over a decade ago. The small company’s product line consisted mostly of 1911 clones and a few small-caliber revolvers, if memory serves. At that time, SAM’s 1911s were not visually appealing enough for our tastes but we did take note of the fact that they were very affordably … Continue reading Little Titan, big punch